Bahari Season 14 Swimwear Campaign
In 2014, I got an email from a new clothing brand based out of a small kiosk in Circle Mall Freeport. As with all my first-time clients, I was excited and intrigued by how this company would make a mark, or if they even would, in a then void-market for ready-to-wear Bahamian clothing. Four years, 11 Campaign Shoots, 14 Collections and 3 Stores Later; Bahari is now the country's Premiere Clothing brand. Needless to say, the pressure was on for The Season 14 Swimwear Campaign.
Anytime I shoot for Bahari, it's always a large production with many different moving parts. A production that requires a few weeks of planning and production. A location has to be found, models sourced and a style team put together. These photoshoots last 8-12 hours easily and require dedication, creativity and the will to push through until the very last shot is taken. Mentally and physically, its taxing on my team and I but the results are great.
The models were a strong lineup, diverse in size and skin tones and we were excited after seeing the sample suits that mixed with an incredibly scenic background, the shoot would be nothing short of amazing. The team was stacked, the pieces had arrived and the models were excited, certainly for a call time of 8 am, which was not so bad compared to photoshoots I'd done before with much earlier call times. The weather was proving to be perfect and the style team got to work putting the girls' faces and hair together while styling fitted the girls and accessorized them.
We shot non-stop, on a marathon of locations and spaces, poses and sessions with both still and film cameras. The team literally felt like they were on fire. We were moving constantly, changing our looks, models, suits, scenes, etc...We even made a joke because it rained twice that day and we felt it was God's way of cooling us down before we overheated.
At the end of a long day, we were exhausted but happy and feeling satisfied that this would be the best Bahari shoot to date. Please enjoy the images and the official promo video below.
Photography: Scharad Lightbourne | Video: Ashley Whitney | Styling: Cardell McClam
Hair: DC Trends | MUAs: Glamourholics + Makeup by Char
Grips: Tariq Cartwright, Seven Thomas, Rayandra Nairn
BTS Video + Pics: Tyreke Butler
House of Hanna Campaign
Presenting the world premiere of the new collection from HOH boutique. I had the amazing pleasure of directing and shooting both the motion and still images for the boutique and worked with an amazing team for the final results. Please enjoy responsibly.
I had the amazing pleasure of directing and shooting both the motion and still images for HOH boutique and worked with an amazing team for the final results. Our location was truly unique and our team of stylists hit every look with flying colours literally, giving this inaugural campaign a bold, fresh and sexy aesthetic.
Client: @hoh_boutique
Models: @christianrozzay // @sylvercyty2000
Styling: @withloveroxy // @courtneyhmd
Hair: @dc.trends // @exoticbazr
Mua: @glamourholicsmua
Shoes: @statementshoes
Photography assistant: @kenzigthompsom
Video assistant: @thebahamabeauty
🏍: @talybahn
Modern Strong: Military Editorial
Photography + Creative Direction: Scharad Lightbourne
MUA: Natalie Black
Styling: Cara Nelson // A Creative Cliche
Model: Crystal Alexander
Photography Assistant: Dezmond Ardis
Vida Cayo Summer Campaign Photoshoot
I'm going to apologize ahead of time for this post but its going to make you feel really guilty about your current workout regime. Vida Cayo recruited some amazingly fit models to stand in their first ever advertising campaign and hiring me, an amateur fitness expert to photograph it. Walking on set, I found myself to be intimidated by the abs, pecs and glutes that were being paraded around but I stood confident in my Nike tank that I would use them to my advantage. The location was incredible and I was pretty happy with it having seen it a few days prior. I'd already mapped out the areas which I wanted to shoot against and the weather was perfect too. We had green grass, trees and a beautiful panoramic view of the beach.
But not to be outdone, I had a guest model that Id pose with my live models that was equally as fit and toned as they were. Her iron frame and wheels of steel were equally as sexy as her topless frame and all eyes were laid on this custom Jeep Wrangler once she pulled into the yard.
The shoot was "bananas" and tons of fun and these fitness models has an even better time than I did. With my MUA and Stylist working feverishly to ensure the models looked their best. I loved the jeep as Im a huge fan of the custom Wranglers. I couldn't have asked for a more perfect shoot, day or collection of diverse models at which to point my camera to. Please enjoy these images responsibly.
Photography: Scharad Lightbourne // Styling: Shan Oliver
MUA: Makeup by Vonz Ferguson
Grips: Gary Martin, Martin gray, Kenzi Thompson + Derek Adams // Video: Michael Cortez
WATCH THE BEHIND THE SCENES VIDEO
Beauty Photography In A Pool
I was the first photographer to take professional images of Candice, nearly 9 years ago! A lot has changed since then. We have both grown as individuals and as creatives. Candice, undeniably so has been photographed by nearly every photographer on the island so I knew my approach had to be different, simple, easy...you know, my style! I spoke to Candice and she agreed and she became elated because we hadn't shot in such a very long time.
I wanted to keep things simple. My lighting, styling and even the models hair and makeup I wanted to keep clean and light. I wanted to put the focus on her face because she has such interesting features. She has a timeless and classic beauty reminding me of an actress from the 60s. So using my homemade scrim and a circular reflector, I was able to control the light and get great frames while shooting.
Candice was great, she knew how to angle her face so that I got the looks I had envisioned. In post after retouching, I added some Lightroom magic and it really gave the images the finishing look they needed.
Photography + Styling: Scharad Lightbourne
MUA: T's Artistry
Grips: Tariq Cartwright + Malik Smith
Sedrick Ward, MMG/ITA model photographed by Scharad Lightbourne
Photography & Styling: Scharad Lightbourne // Clothing Provided: YNGDGRTS
Representation: New York Model Management (MMG)
Representation:International Talent Agency (ITA)
