Fashion

Signature Styles Holiday ’19: “Lady in Red” Collection

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Words by Sherron Young

The product of two authorities stemming from two completely different industries, fuse for an electrifying reveal.

Scharad Lightbourne, renowned Bahamian Photographer has established quite the name for himself, introducing photography in lighting that forces all eyes.

As a pioneer in his industry, Scharad re-invests heavily into budding photographers, mentoring them all while capturing stunning polaroids of some of the largest names in the Region.

While immersed in his work which dictates a rather overwhelming schedule, it leaves very little time for projects of the heart. He says being the creative that he is first, sometimes leaves him famished for a creative project, one that he can call his own and that is born from a pure passion in photography.

This collection was precisely that, a birthing of a veteran photographer's soul; bringing it to life, however, would call for a clothing line that was expansive in its collection yet exquisite, bearing fierce variables and a team whose fashion sense purely distracts.

Mitzi Turnquest, fashion connoisseur and founder of Bahamian Fashion Empire; Signature Styles, partnered with the noble photographer for the capturing of her brand's 4 tiered holiday collection which features bold reds among other holiday looks. As her brand moves to onboard an international line, Turnquest thought it the perfect timing for a peak in the brands look and feel in the changing of the company's entire branding scheme, logo, inter-store cosmetics among other upgrades. This photo-shoot would serve as just another feature to the brands full overhaul and seal her efforts placing Signature Styles in due position as the leading ladies’ fashion brand.

She along with her team collaborated with Lightbourne on a set that looked like we were in Miami South Beach, bearing floor to ceiling glass walls and a memorizing view of the Nassau Harbour. The ambiance alone was a sight to behold, amplified by model and social influencer; Denise Francis.

This campaign showcases the profound power of collaboration but more importantly raises the bar in editorial fashion locally. The collection definitely opens your senses for a better product in 2020 as they have certainly outdone themselves this year. All looks are available within the Marathon Rd location commencing 10:00 am December 3rd with a sip and shop experience. All are welcomed.

Photographer: Scharad Lightbourne

MUA: Y. Aysia

Model/Hair Stylist: Denise Francis

Styling: Mitzie Turnquest

Styling Assistant: Cordero Toussaint

Grip: Tariq Cartwright / Stephen McKinney