Photography plays a vital role in marketing and branding by telling compelling stories. In this article, I share insights into the creative process and the magic that happens when passion meets the lens, taking you behind the scenes of a recent photoshoot for Bahari Bahamas.
The first step in any successful campaign is planning and conceptualization. Collaborating with the creative team is essential to understanding the brand's identity, target audience, and the message they want to convey. Makeup, hair, and styling are all critical parts of the success of any photoshoot, and the Bahari team gets it right every time! Next, casting suitable models and styling them is essential. The models should embody the brand's essence, and the styling should reflect the latest trends and complement the brand's aesthetic.
No photo shoot is without its challenges, and adaptability is key. Being able to pivot and find solutions on the spot is part of the job. We realized that the models did not need precise poses. Once we allowed them to be free and “let loose,” photographing them became effortless.
Post-production is where the magic happens. Editing, retouching, and colour grading refine the images to align with the brand's visual identity.
In conclusion, photographing this new campaign was a journey of creativity, collaboration, and adaptability. The behind-the-scenes effort, passion, and dedication are the threads that weave together Bahari’s visual tapestry, making these pieces desirable!
MUA: Geah Smith
Styling: Lavonne Alexis
Art Direction/Photography: Scharad Lightbourne
Photo Assistant: Samiah Rutherford
Motion: Sherard Campbell