The Bahari Creative team always gives me "some" wiggle room when it comes to the brands new campaigns. So when it came time to shoot the Fall 16' series for Bahari, they made it perfectly clear that they wanted to direct this shoot. With some reluctance, I figured it would be good to have the geniuses behind the brand direct their own photoshoot.

The looks were incredible, the models were fluid and gave great movement to the lens of both the video and still camera. In Bahari true fashion, we had the set constructed for the shoot because we wanted a different approach. This artistic, nature inspired "cube" was the perfect backdrop for the bold prints of the new line.

A great joy for me was challenging myself to photograph the entire campaign with natural light. No strobes we used to capture the images so I was very proud with the results. Please enjoy the images and short fashion film below.

Photographer: Scharad Lightbourne
MUA: Antonya Jenoure
Stylist: Joel Stubbs
Hair: Omeece Culmer
Photo Assistant: Aaron Davis

Fashion Film

Directed by: Morgan Fernander & Scharad Lightbourne

Filmed by Ashley Whitney & Malik Smith

Produced by Ashley Whitney

With the rise of this local clothing giant, Bahari Bahamas Ltd releases their 2016 Spring Campaign. The campaign was shot in Nassau, The Bahamas at The Cliffs. With the talents of Miss Bahamas Universe 15/16 Toria Penn and male model Endierich Rahming, the bright and bold styles of their pieces strike lightning again!

I had the opportunity to preview the pieces for the spring collection before hand and I immediately got excited because every collection, the company seemed to improve tenfold from the last. My team was equally excited and impressed on shoot day agreeing that in fact, to date, this collection has been Bahari's strongest.

The set was alive with great electric energy from our team and models. We had our home base blasting music like we were in the club and with charismatic chatter, strong models and a hype crew, we rocketed through the looks shooting frame after frame with unbelievable precision shouting out ecstatically once achieving that "money" shot.

Photography + Creative Direction: Scharad Lightbourne

MUA: Ts Artistry

Hair: Yonarda Beneby

Styling: The Style Diaries

Models: Toria Penn, Endierich Rahming

Grips: Aaron Davis, Malik Smith

Bahari Fall 2016 Campaign

Bahari Spring 2016 Campaign