clothing

Season 10 from Bahari photographed by Scharad Lightbourne

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Season 10 from Bahari Bahamas was a very hard campaign to produce. Designs were redrawn and fabric samples tested multiple times. Being the brands chief photographer, I get a first hand preview before it hits the market. The brands CEO trusts my input (sometimes) and values the feedback that he gets from me. My first response after seeing final samples were, "this is the most mature collection from Bahari yet and I know people are going to love it, its a step in the right direction. " Their newest collection has been a long time coming and shows tremendous growth from the brand.

In planning the campaign photoshoot, there were certain elements that always play an important role in the success of the images. The right team had to have been assembled, the right cast and most importantly the right location. Bahari always seems to discover or use its resources to secure pretty mazing location on the island and this one was no different. our scenic view of beautiful blue Bahamian waters, modern architecture and textured backgrounds gave me all the inspiration I needed to put the mood board together. Once approved, I eagerly awaited shoot day.

My team and I worked consistency throughout the day using the sun to our advantage, and fully making use of the property. Along with the YNGDGRTS team, everything ran smoothly and with great ease from location to location. Shooting in direct sunlight is no joke but I was able to use modifiers, a fan and a powerful strobe to achieve the looks the client approved. See some of the images from the campaign below along with the cinematic shoot video below and do enjoy responsibly.

...until the next post! See you guys again and thanks for reading. 

Photography: Scharad LightbourneMUA: Erinn TrecoHair Stylist: Jameelah ThompsonStyling: ProductJointVideo: Ashley WhitneyPhoto Assistants: Kenzi Thompson // Jayden Mcintosh

Photography: Scharad Lightbourne

MUA: Erinn Treco

Hair Stylist: Jameelah Thompson

Styling: ProductJoint

Video: Ashley Whitney

Photo Assistants: Kenzi Thompson // Jayden Mcintosh

SEE THE COLLECTION

SEE THE CINEMATIC VIDEO

Vida Cayo Summer Campaign Photoshoot

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I'm going to apologize ahead of time for this post but its going to make you feel really guilty about your current workout regime. Vida Cayo recruited some amazingly fit models to stand in their first ever advertising campaign and hiring me, an amateur fitness expert to photograph it. Walking on set, I found myself to be intimidated by the abs, pecs and glutes that were being paraded around but I stood confident in my Nike tank that I would use them to my advantage. The location was incredible and I was pretty happy with it having seen it a few days prior. I'd already mapped out the areas which I wanted to shoot against and the weather was perfect too. We had green grass, trees and a beautiful panoramic view of the beach.

But not to be outdone, I had a guest model that Id pose with my live models that was equally as fit and toned as they were. Her iron frame and wheels of steel were equally as sexy as her topless frame and all eyes were laid on this custom Jeep Wrangler once she pulled into the yard.

The shoot was "bananas" and tons of fun and these fitness models has an even better time than I did. With my MUA and Stylist working feverishly to ensure the models looked their best. I loved the jeep as Im a huge fan of the custom Wranglers. I couldn't have asked for a more perfect shoot, day or collection of diverse models at which to point my camera to. Please enjoy these images responsibly.

Photography: Scharad Lightbourne // Styling: Shan OliverMUA: Makeup by Vonz FergusonGrips: Gary Martin, Martin gray, Kenzi Thompson + Derek Adams // Video: Michael Cortez

Photography: Scharad Lightbourne // Styling: Shan Oliver

MUA: Makeup by Vonz Ferguson

Grips: Gary Martin, Martin gray, Kenzi Thompson + Derek Adams // Video: Michael Cortez

WATCH THE BEHIND THE SCENES VIDEO

Untitled + Co & Morgan Model Jasmine

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Toronto is one of my favorite places to visit. Its a city with so much diversity; in its people, building, art, film and photography. So it was a no brainer that while I was there, I'd want to set up a few photo-shoots. I liked with my homie April Pabon from NY, while shooting there and she managed to connect us with one of the local agencies. Morgan Models sent us some great picks, albeit newbies to the modeling scene, I immediately took to Jasmine Kassam's exotic features.

Now, when I know Im traveling to a big city, I always put out a few "notice boards" and try to network with industry folk; stylists, hair stylists, MUAs, models and other photographers. So I got lucky to find a triple threat in Rosa Stylez. She was a #girlboss because not only did she style the shoot but she did hair and makeup as well! We worked with a local retailer "Untitled & Co" who donated great urban pieces for the shoot.

I loved Jasmine's look and she followed direction well. It was actually her first shoot since signing with MM in Toronto so I was ecstatic about being the first photographer to shoot her. I was pleased with the outcome.