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Vida Cayo Summer Campaign Photoshoot

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I'm going to apologize ahead of time for this post but its going to make you feel really guilty about your current workout regime. Vida Cayo recruited some amazingly fit models to stand in their first ever advertising campaign and hiring me, an amateur fitness expert to photograph it. Walking on set, I found myself to be intimidated by the abs, pecs and glutes that were being paraded around but I stood confident in my Nike tank that I would use them to my advantage. The location was incredible and I was pretty happy with it having seen it a few days prior. I'd already mapped out the areas which I wanted to shoot against and the weather was perfect too. We had green grass, trees and a beautiful panoramic view of the beach.

But not to be outdone, I had a guest model that Id pose with my live models that was equally as fit and toned as they were. Her iron frame and wheels of steel were equally as sexy as her topless frame and all eyes were laid on this custom Jeep Wrangler once she pulled into the yard.

The shoot was "bananas" and tons of fun and these fitness models has an even better time than I did. With my MUA and Stylist working feverishly to ensure the models looked their best. I loved the jeep as Im a huge fan of the custom Wranglers. I couldn't have asked for a more perfect shoot, day or collection of diverse models at which to point my camera to. Please enjoy these images responsibly.

Photography: Scharad Lightbourne // Styling: Shan OliverMUA: Makeup by Vonz FergusonGrips: Gary Martin, Martin gray, Kenzi Thompson + Derek Adams // Video: Michael Cortez

Photography: Scharad Lightbourne // Styling: Shan Oliver

MUA: Makeup by Vonz Ferguson

Grips: Gary Martin, Martin gray, Kenzi Thompson + Derek Adams // Video: Michael Cortez

WATCH THE BEHIND THE SCENES VIDEO

Natural Habitat

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As an artist I have a million thoughts about my work and what Im doing and so I decided to portray one of these thoughts through photography.

We often find ourselves reaching a plateau or comfort zone and its unusual to want to stray away from that but I'm learning that you have to step out of that zone in order to grow. This is a scary thing to some because we become comfortable with our current environments, so to venture into some other unusual area is looked at as risky.

Faith and vision keep you focus and protected, so using a female model and a canine model, I drew from them to interpret these feelings. Being on unfamiliar ground is somewhat daunting but your goals and dreams are attainable by focus on whats ahead. I thought it would be interested to portray this and model Joi Broughton did an outstanding job by helping me bring this vision to life with her companion Sniper the Doberman Pincher.

Photography & Styling: Scharad Lightbourne

Art Direction: Kenton Ferguson

MUA: Sarsha Lepeche

Hair: Skyline Designs

Model: Joi Broughton

Grip: Tariq Cartwright

 

Video Direction: Scharad Lightbourne

Video Cinematography: Tony E Williams 

Video Producer: Tony E Williams 

Bahamian pop artist Keeya shoots new visuals for "Hella Good" single

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Keeya and her team met with me a few weeks back communicating that they needed "sexy, fun and hype" images for the artist's new single titled "Hella' Good." We were sitting in Starbucks and upon hearing the song, I was amped and ready to go! I loved the track, especially the lyrics and immediately, I began to visualize the images in my head.

Her energy and artsy demeanor meant that I'd have a creative range with the set and images, plus knowing I'd work with my good friend and stylist, Lavonne Alexis of ShoptheCC meant that the wardrobe would be pin-point creative!

Popop Studios, Nassau, The Bahamas, was the perfect canvas to which we'd shoot Keeya and using props like inflatable flamingos (Luxury Floats Bahamas), tea party sets (The Tea Room) and a simple mattress meant that we'd have a storyboard fitting to the song lyrics. Keeya's edgy look only added to each frame and with a monster team, we banged out look after look like it were frames from an action movie.

WATCH THE BEHIND THE SCENES VIDEO!

LISTEN TO "HELLA GOOD" by KEEYA

Uptown Downtown with Kara Mac

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I'm really excited to finally get these "uptown downtown" images out having visited LA for the first time over 2 years ago. While in LA, I got the chance to work with a few models, Kara being one of them. She was actually suggested to me by the MUA as it was her daughter and she said that Kara had done beauty pageants, but was a passionate dancer. Now, I love dancers, dance actually; its such an amazing art form so I jumped at the chance to photograph one.

Kara was awesome on set, giving me a multitude of poses, one of the other, jumping, twirling, skipping, twisting and many more. The clothing was already her own, dance inspired, comfortable and stylish at the same time. It was a breeze to run through different looks that I actually put together myself (we had a tight budget) and everything worked well together. Hats, scarves and boots make for great foundation pieces.

Downtown LA was a photographer's paradise providing me with a buffet of interesting spaces with murals plastered everywhere, graffiti on mile long walls and just the district as a whole was visually interesting to take in. I think we spent the entire day walking around finding all these great spaces to capture.

Photographer: Scharad Lightbourne
Filmed by: Daniel K Pictures
Additional Footage: Selina Ruthe
MUA: Karen Barragato